Yasmin is committed to being a champion for local business owners. District 3 has high amounts of turnover with businesses that open and close within the year.  She believes as a Council more can be done to support local business owners to ensure economic success for community members. Small business owners face so many challenges, the City Council shouldn’t be one of them. Yasmin plans to cut through red tape and eliminate some of the senseless fees on things as simple signage to advertise your business.

​Locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.

ensuring sales tax revenue

stays in our city

Screen Shot 2019-11-09 at 11.42.37

Only 10% of Whittier residents are able to work within the City — that's millions of dollars in revenue leaving Whittier each year. Our City Council must become more small business friendly.

Graphic courtesy of the Southern California Association of Governments.

  • Over the years, City Council has created unnecessary obstacles for local businesses. For example, large sum fees to simply put a banner or sandwich board outside of their business. Marketing is a crucial component to running a successful business. As a City Council member Yasmin will ensure that there is a standardization of operating hours and equal access to obtaining permits.

  • Eliminating these obstacles will also make it easier for our businesses to remain competitive, not just with each other but with neighboring cities like Brea and Downtown Fullerton



Small businesses recirculate revenue 4x more than chain retailers. Graphic courtesy of the American Independent Business Alliance